Value proposition workshop
A collaborative exercise that helps the team examine moments of great need or great delight in a user’s world.
Outcome
It is helpful to draw things around users, because it leads to a story telling point of view when discussing product. It is also helpful to understand the before/after state of the users, and what will be the strongest message to them, prior to deciding exactly what to build. This exercise supports these outcomes.
Method
- Have a great persona developed and readily available.
- Draw six boxes.
- In each box, draw a Moment of Delight.
- Split the room into groups of three.
- Each person votes on the six moments of delight (three votes for each person).
- Each group tallies the votes and comes away with one winner.
- Bring the groups together and determine the overall winner.
- Extrapolate the winning Moment of Delight into a value proposition.